LEADING ASIAN BETTING STARTUP TO SUCCESSFUL SME TRANSITION

The company is a pioneering Asian Betting SaaS platform that specializes in providing innovative software solutions for the rapidly growing online betting and gaming industry in the Asian market. With a commitment to excellence, cutting-edge technology, and a deep understanding of the unique demands of the Asian gaming landscape, the organization has emerged as a leader in delivering comprehensive, user-friendly, and scalable SaaS solutions to operators and businesses in the region.

Challenges

After discovery sessions with the betting platform leadership, we determined that although this project had high visibility and priority, there were many challenges in execution. The betting platform had multiple weak spots that needed to be addressed:

• Client needs not addressed properly
• Very slow system responsiveness.
• Inconsistent and unstable real-time betting data.
• Delayed new client go-to-market cycle.
• Delayed client change requests.
• Low client retention rate.
• Delayed casino, sports, and payment integrations
• Poorly organized development team

Assembling a team of experts:

To bring the betting platform’s product to successful growth, EVLabs assembled a team of digital innovation specialists which included:

• Solution Architect
• Technical Project Manager
• Senior Full Stack Software Engineers
• Automation QA Engineers

Our team of experts contributed to the company’s success through the following achievements:

• Insightful understanding of client needs and values.
• Platform loading time decreased from 16 seconds to under 1 second.
• Betting traders’ interaction is reduced by up to 90%
• Decreased new clients’ go-to-market cycle from 6 months to 2 months.
• Client change requests implementation reduced from 2 months to real-time.
• Increased client retention rate by more than 80%.
• Payment, casino, and sports integrations accelerated more than 100%

Crossing the finish line

Our goal was to provide a competitive and scalable solution while equipping the betting platform with the necessary tools to support its new tech infrastructure. From strategic planning to execution, we offered specialized knowledge and collaborated with vendors and the platform to develop a contemporary core system and introduce digital betting products. Additionally, we established a framework for autonomous growth by thoughtfully extending features and betting options.

After a successful 3-year collaboration, our team of experts managed to lead the betting platform to its successful growth and transformation from startup to SME. With this phase of the project completed, the betting platform is now well-positioned to scale its modernization efforts and increase its market value.